Building excellent customer interactions has never been more challenging. Customers’ expectations are constantly rising, and their needs grow more complex all the time — especially in industries such as banking , insurance, and healthcare.

No wonder 88% of consumers say the experience a company provides is as important as its product or services.

Meanwhile, the tools for developers like you offer no easy answers. You know legacy systems aren’t up to the task. And open source may not be dependable.

That’s why so many developers today are using APIs that give them the freedom, speed , and reliability they need to create world-class customer voice and SMS experiences.

Here’s a closer look at the advantage developers can discover using APIs.

The freedom to build amazing solutions

When you’re a developer, you want to build amazing solutions — solutions that transform people’s expectations. To make this happen, you need the freedom to build solutions that fulfill your vision, and to trust the tools you use.

The right API can help you escape the “walled garden” of legacy systems. You can write a lot of good code in a legacy system, but you’re ultimately limited because you can’t stray beyond the walls or bring in anything from outside.

An API lets you stretch beyond those walls to scale systems up or down — or even add new functionalities — without involving a third party. You can take a more surgical approach, using what you need when you need it without wading through unnecessary features, or waiting on application roadmaps.

Plus, APIs let you compose solutions comprised of multiple systems and/or data flows, giving you greater interchangeability and faster speed to development.

Essentially, an API lets you build customer interactions like you would any other software project. You simply use the code you need to build the solution you envision.

Faster prototyping and shorter design cycles

APIs make it possible to iterate and prototype faster. Whether you’re building an experience for SMS or voice, you can simply get a phone number, stand up some code, and be running within minutes.

When you iterate and prototype more frequently, you can prove out a concept with your design team more quickly. More frequent iteration lets you do more testing, more testing gives you more data, and more data allows better analysis and better outcomes. The speed of an API shortens the design cycle by letting you build, test, and perfect functions in less time than you can with legacy systems.

An API gives you more scalability, flexibility, and control than a legacy system, while also lightening your work effort and shortening product development time.

Carrier-grade capacity, fault tolerance, reliability, and uptime

If you’re not accustomed to leveraging API tools, you might ask, “How do I make sure I’m not getting that call at two in the morning when something goes wrong?”

The answer is to rely on an API platform that offers carrier-grade capacity, fault tolerance, and reliability to guarantee you 24x7x365 uptime.

Your platform should also help keep your Network Operating Center up and running with direct-to-engineer support — including personalized, expert support even on initial calls. And you should receive real-time application monitoring.

Excellent documentation? Goes without saying. You should also count on robust logging with detailed error messages to resolve problems more quickly, along with easy-to-use SDKs to simplify language support.

With the right API, you can build your customer interaction the way you want to build it, in your existing code base, with confidence that when that 2 a.m. call comes you’ll be able to quickly identify root cause to get back up fast and meet SLAs.

World-class tools for world-class CX

You need the right API to build interactions that meet customers’ rising expectations. For many developers, FreeClimb has proven to be the right API.

FreeClimb API gives you the tools you need to build a world-class experience, tailored to the precise needs of your organization:

  • Every feature today’s interactions require
  • Excellent documentation
  • Robust logging
  • Top reliability and uptime
  • The ability to get prototypes up quickly
  • Support with SDKs for the languages you prefer
  • Complete visibility into what is going on when the application is being used

Interactions in industries such as financial services, insurance, or healthcare are complex. FreeClimb encapsulates the complexity, so you can implement excellent interactions easily and reliably; yet it doesn’t constrain you from executing complicated instructions when they’re needed.

FreeClimb gives you the convenience of prepackaged code, with access to the deepest layers of the tools so you can rethink the entire experience from the ground up.

What kinds of tools can you access via FreeClimb? You get all the basic features for building voice and SMS interactions, plus advanced features that let you build truly amazing experiences. (For instance, FreeClimb gives you a seamless ability to gate audio sourced from internal systems and stream through its voice platform.) These tools let you build the kind of interactions that inspire brand loyalty by helping customers navigate complex issues with ease.

To see a complete list of all the tools available through FreeClimb API—and the ways they can help you build amazing interactions — download our free infographic! You’ll see how FreeClimb API offers you the freedom, speed, and robust code you need to create world-class customer experiences.